Amazon CPC Hits Record High Ahead of Prime Day
As the Prime Day promotion on June 23 approaches, the cost-per-click (CPC) for Amazon Sponsored Products ads has risen to historical highs. Data indicates that competition among sellers for bids before the promotion is exceptionally fierce, leading to increased pressure on advertising costs.
重要な事実は何ですか？
- 1Prime Day dates: June 23-26
- 2CPC reaches historical peak
- 3Significant increase compared to 2023 baseline
何が起きたのですか？
Industry monitoring data shows that Amazon advertising bids continue to rise ahead of Prime Day. Due to the competitive nature of promotional traffic, sellers' advertising spend return on ad spend (ROAS) is facing challenges, making refined bidding strategies essential.
越境ECセラーにとって何を意味しますか？
With advertising costs high before the promotion, sellers should avoid blind bidding and optimize high-conversion keywords. It is advisable to capitalize on the traffic fluctuations before and after the promotion to balance the overall advertising budget.