Amazon Sellers Turn to TikTok and Other Platforms Due to High Fees
As operating costs on Amazon continue to rise, more independent sellers are seeking multi-channel operations, expanding their businesses to platforms like TikTok Shop, Walmart, and independent websites. High commissions and shipping costs have significantly squeezed profit margins, pushing sellers to diversify channels to maintain business sustainability and growth.
重要な事実は何ですか？
- 1Core issue: Rising seller fees on Amazon
- 2Industry trend: Sellers diversifying to TikTok, Walmart.com, etc.
- 3Data reference: About 50 cents of every dollar earned by some sellers goes to the platform
何が起きたのですか？
According to Forbes, owing to the rising seller fees on Amazon in recent years, some independent sellers report that their profit margins are under severe pressure, with about half of each revenue dollar needing to be paid to the platform. To address this challenge, sellers are proactively extending their reach to TikTok, Walmart, and Shopify independent sites for operational diversification.
越境ECセラーにとって何を意味しますか？
The risk of dependency on a single platform is increasing, and sellers should evaluate the necessity of a multi-channel approach. It is recommended to leverage the traffic benefits of emerging platforms like TikTok while optimizing supply chain costs to counter Amazon's rising fulfillment and commission costs.