Online Retail in Germany Grows Against the Odds, Expected to Increase by 4.3% in 2026
Despite a sluggish overall consumer market in Germany, online retail performs strongly. Reports indicate that consumers prefer online price comparison and convenient shopping, making online retail a major growth engine for the German retail sector.
重要な事実は何ですか？
- 1Expected 4.3% growth in online sales by 2026
- 2Significant online shopping growth among those aged 55 and over
何が起きたのですか？
According to the German Retail Association, online retail in Germany is expected to grow by 4.3% in 2026, significantly outpacing the 1.6% growth of physical retail. Despite challenges faced by the overall consumer market, the trend of online shopping continues to gain momentum, particularly among consumers aged 55 and over, who show a marked increase in online shopping. This growth in online retail is primarily attributed to changed consumer habits favoring online price comparisons and convenient shopping. Additionally, the growth of fast-moving consumer goods has supported robust online retail performance.
越境ECセラーにとって何を意味しますか？
Sellers entrenched in the European market should focus on the online consumer trends in Germany, especially optimizing products for the middle-aged and older demographic.