Poland May E-commerce Data: Allegro Leads, Temu Loses Users
Recent e-commerce data from Poland shows local giant Allegro leading with 22.34 million monthly active users. Temu’s popularity in the Polish market is declining, losing nearly 3 million users since the start of the year, indicating challenges in retaining low-priced cross-border goods.
重要な事実は何ですか？
- 1Allegro monthly active users: 22.34 million
- 2Temu user trend: four consecutive months of decline, nearly 3 million lost since the start of the year
- 3TikTok monthly active users: 16.57 million
何が起きたのですか？
Mediapanel data shows intense competition in Poland's e-commerce market. Temu's user base has declined for four consecutive months since peaking in January. Meanwhile, TikTok demonstrates strong user retention in Poland, with an average monthly usage time approaching 24 hours.
越境ECセラーにとって何を意味しますか？
In the Polish market, sellers should shift from purely price competition to brand building and content marketing to respond to declining consumer novelty.