Temu Cuts Advertising Budget in the U.S. Market
Due to U.S. tariff policies, Temu has significantly reduced its advertising spend in the U.S. market, particularly on X platform, shifting its focus to platforms like Meta.
重要な事実は何ですか？
- 1X Platform Spend: Year-on-year decrease of 95%
- 2Advertising Focus: Shift to Pinterest and Meta
- 3Main Reason: U.S. repeal of $800 de minimis and increased tariffs
越境ECセラーにとって何を意味しますか？
The tightening of Temu's advertising strategy may alter the traffic cost structure, prompting other cross-border sellers to be vigilant about potential shifts in the competitive landscape on platforms.