TikTok Shop Sales from U.S. Small Businesses Grew 66% in 2025
TikTok Shop announced that American small businesses on its platform performed strongly in 2025, with sales increasing by 66% year-over-year. The platform now has over 215,000 active small business sellers, indicating a growing penetration of social commerce among SMEs.
重要な事実は何ですか？
- 1Sales Growth: 66% (2025)
- 2Number of Active Small Businesses: Over 215,000
- 3Definition: Annual revenue under $15 million
何が起きたのですか？
TikTok Shop revealed that small businesses with annual revenues below $15 million achieved a 66% sales growth in 2025. This growth trend coincides with the expansion of the platform's merchant base, which now includes over 215,000 small businesses operating in the U.S., highlighting the appeal of social commerce for SMEs.
越境ECセラーにとって何を意味しますか？
The ecological benefits of TikTok Shop remain strong, especially for small to medium brands. Sellers should leverage live streaming and short video content to enhance brand conversion in social contexts.