Cross-border e-commerce is becoming a key growth point for economic cooperation between Vietnam and India. Vietnam's e-commerce market is growing rapidly, with revenues expected to reach $31 billion by 2025. With a new e-commerce law in Vietnam taking effect in July, the potential for cooperation between the two countries in digital economy, logistics, and payments is vast.
TikTok Shop data shows a significant 66% increase in sales from U.S. small businesses in 2025, with the number of active sellers continuing to grow, demonstrating the platform's strong support for SMEs.
On May 22, TikTok Shop officially implemented its 'unsupported brand' policy, targeting brands with a long history of high negative feedback. The platform did not disclose a specific brand list but will automatically identify and remove relevant listings through its system. This initiative aims to enhance platform trustworthiness, and sellers should closely monitor their product selections for high return rates or negative review risks to avoid account-level penalties.