2025 TikTok Shop U.S. Small Business Sales Up 66%
TikTok Shop data shows a significant 66% increase in sales from U.S. small businesses in 2025, with the number of active sellers continuing to grow, demonstrating the platform's strong support for SMEs.
What are the key facts?
- 166% sales growth in 2025
- 2Over 215,000 active small businesses
- 325% year-over-year increase in number of small businesses
What happened?
TikTok Shop official data indicates that sales from small business sellers in the U.S. surged by 66% year-on-year in 2025. The number of active small business sellers on the platform has exceeded 215,000, a 25% increase compared to last year. This shows that TikTok Shop's support for small businesses is becoming increasingly evident, prompting more merchants to choose this platform for sales. This achievement is based on GlobalData's consumer research report, which shows that the success of small businesses on TikTok Shop is growing, reflecting the platform's efforts to facilitate their growth.
What does this mean for cross-border sellers?
TikTok Shop has become a crucial growth channel for small brands, suggesting that sellers increase their investments in short videos and live selling to leverage the platform's traffic advantages quickly.