TikTok Shop U.S. Small-Business Sales Rose 66% in 2025
TikTok Shop reported that sales by U.S. small businesses—defined as businesses with annual revenue below $15 million—increased significantly in 2025, while its active seller base continued to expand, highlighting the platform’s growing support for small and midsize merchants.
What are the key facts?
- 1Sales rose 66% in 2025
- 2More than 215,000 active small-business sellers
- 3Small-business seller count rose 25% year over year
What happened?
According to official TikTok Shop data, sales by U.S. small-business sellers surged 66% year over year in 2025. The platform now has more than 215,000 active small-business sellers, up 25% from the previous year. The data indicates that TikTok Shop is providing growing support for small and midsize businesses and attracting more merchants to sell on the platform. The results were based on a GlobalData consumer research report, which found that small businesses are achieving increasing success on TikTok Shop and reflected the platform’s efforts to promote small-business growth.
What does this mean for cross-border sellers?
TikTok Shop has become a channel that small and midsize brands cannot overlook. Increase investment in short-form video and livestream commerce to capture demand from the platform’s traffic growth.