Study: 43% of Consumers Abandon Purchases Due to Hidden Costs in Cross-Border Shopping
A recent study by Landmark Global indicates that hidden costs (such as tariffs and taxes) associated with cross-border shopping are the primary reason consumers abandon purchases. For cross-border sellers, enhancing cost transparency and simplifying return processes are crucial for improving conversion rates.
重要な事実は何ですか？
- 1Landmark Global
- 243% of consumers
- 3Hidden tariffs and taxes
- 4Barriers to cross-border shopping
何が起きたのですか？
According to the Cross-Border Confidence Index published by Landmark Global, 43% of North American consumers abandon their orders due to concerns over hidden tariffs and taxes in cross-border shopping. The study highlights that although consumers are interested in international brands, uncertainties in delivery and complex return processes exacerbate purchase hesitations. Brands must integrate data and logistics strategies to provide more transparent landing cost information.
越境ECセラーにとって何を意味しますか？
Sellers should clearly display tariffs and taxes on the checkout page to reduce abandonment rates and increase consumer trust.