Study: 43% of Consumers Deterred by Hidden Costs When Shopping Internationally
Latest research from Landmark Global shows that despite North American consumers' strong interest in international brands, hidden costs, logistics uncertainty, and complex return processes are the primary reasons for high shopping cart abandonment rates. Brands seeking to enhance cross-border conversion rates must prioritize transparency in costs and logistics experience.
重要な事実は何ですか？
- 143% of consumers abandon purchases due to hidden costs
- 2Survey included 2,000 North American consumers
- 3Cost transparency is key to conversion
何が起きたのですか？
According to a survey by Landmark Global, 43% of North American consumers abandon orders when shopping cross-border due to hidden costs. The survey included 2,000 respondents and revealed that while consumers had a positive attitude toward purchasing international brands, hidden fees, logistical uncertainties, and the complexity of returns limited their shopping decisions. Therefore, enhancing cost transparency can help improve consumer conversion rates.
越境ECセラーにとって何を意味しますか？
Cross-border sellers should clearly list all costs, including duties and shipping fees, during the checkout process to reduce order abandonment due to opaque costs. Improving the overall shopping experience is also crucial.