TikTok Shop: Sales from U.S. Small Businesses Increased by 66% in 2025
TikTok Shop continues to expand in the U.S., with sales from small businesses increasing by 66% year-over-year in 2025. The platform has successfully attracted a significant number of merchants through low rates, subsidies, and live commerce strategies.
重要な事実は何ですか？
- 1TikTok Shop
- 266% sales growth in 2025
- 3Sales of $6.75 billion from January to April
何が起きたのですか？
TikTok Shop has reported that sales from U.S. small businesses rose by 66% in 2025. From January to April 2026 alone, TikTok Shop's sales in the U.S. reached approximately $6.75 billion. The platform has effectively driven merchant business growth by providing lower sales rates and subsidies for shipping and coupons, attracting over 250 independent retailers.
越境ECセラーにとって何を意味しますか？
TikTok Shop has become an essential growth channel in the U.S. market, and sellers should position themselves early to take advantage of the platform's subsidy policies.