TikTok Shop: Sales from U.S. Small Businesses Increased by 66% in 2025
TikTok Shop continues to expand in the U.S., with sales from small businesses increasing by 66% year-over-year in 2025. The platform has successfully attracted a significant number of merchants through low rates, subsidies, and live commerce strategies.
What are the key facts?
- 1TikTok Shop
- 266% sales growth in 2025
- 3Sales of $6.75 billion from January to April
What happened?
TikTok Shop has reported that sales from U.S. small businesses rose by 66% in 2025. From January to April 2026 alone, TikTok Shop's sales in the U.S. reached approximately $6.75 billion. The platform has effectively driven merchant business growth by providing lower sales rates and subsidies for shipping and coupons, attracting over 250 independent retailers.
What does this mean for cross-border sellers?
TikTok Shop has become an essential growth channel in the U.S. market, and sellers should position themselves early to take advantage of the platform's subsidy policies.