Break-even Calculator
Calculate the minimum monthly sales to avoid a loss, helping you set minimum sales targets and inventory decisions.
Before you launch a product, you need to know the minimum number of units you must sell each month to avoid losing money. That number is your break-even point, and this free break-even calculator makes it instant to find. Enter your monthly fixed costs—rent, software, salaries, and overhead—your unit selling price, and your unit variable cost, and the calculator applies the standard contribution margin formula to reveal exactly how many units and how much revenue you need to cover all expenses. Whether you are building a business plan, evaluating a new warehouse lease, or deciding whether to hire your first employee, understanding your break-even point is the foundation of sound financial decision-making.
The Break-Even Formula and How It Works
The break-even point in units is calculated as: Break-even Units = Fixed Costs ÷ (Selling Price − Variable Cost per Unit). The denominator—Selling Price minus Variable Cost—is called the contribution margin per unit. It represents the amount each sale contributes toward covering fixed costs after paying for the direct costs of producing and delivering that unit. For example: if your monthly fixed costs are $5,000, your selling price is $40, and your variable cost per unit is $20, your contribution margin is $20 and your break-even point is 250 units per month. Sell fewer than 250 units and you run at a loss; sell more and you generate profit at $20 per additional unit. Break-even analysis in dollars simply multiplies the unit break-even by your selling price—in this example, $40 × 250 = $10,000 monthly revenue.
Fixed vs. Variable Costs: Knowing the Difference
The accuracy of your break-even calculation depends entirely on correctly categorizing costs. Fixed costs do not change with production or sales volume: monthly warehousing fees, software subscriptions (inventory management, ERP, design tools), team salaries, insurance, and any minimum platform fees. Variable costs change directly with each unit sold: product cost, per-unit freight, FBA fulfillment fee per unit, per-unit packaging materials, and credit card or platform transaction fees expressed per unit. Some costs are semi-variable—for example, advertising spend is partially fixed (minimum brand-building budget) and partially variable (PPC scales with sales). A practical approach for break-even analysis is to include your baseline monthly advertising budget in fixed costs and your average cost-per-sale from PPC in variable costs. Miscategorizing even one large cost item can shift your break-even point by hundreds of units, leading to false confidence or unnecessary caution.
Using Break-Even Analysis to Set Sales Targets and Evaluate Decisions
Break-even analysis is most powerful as a decision-making tool rather than a passive tracking metric. When evaluating a new product, compare the break-even volume against realistic demand estimates from keyword research and competitor analysis—if your break-even requires 400 units per month but comparable listings sell 150, the economics may not support the launch. When evaluating cost changes—a new supplier quote, a warehouse upgrade, or an additional team member—calculate how the change shifts your break-even point and the corresponding revenue increase required to maintain profitability. The Target Profit feature in this calculator extends break-even analysis to planning: enter a monthly profit target and the calculator shows the additional unit volume required beyond break-even. Use this to set quarterly sales goals that your cost structure can actually support. Combine with our Profit Calculator for per-unit economics and the Inventory Turnover Calculator to ensure your cash is cycling fast enough to sustain the required volume.
How to Use the Break-Even Calculator
- Enter your total monthly fixed costs—include rent or warehouse fees, software, salaries, insurance, and any recurring overhead that does not change with sales volume.
- Enter the unit selling price you plan to charge after any standard discount.
- Enter the unit variable cost—the total direct cost of producing and delivering one unit, including product cost, shipping, and platform fee per unit.
- The calculator immediately shows your break-even in units per month and in monthly revenue. If the volume seems achievable, your economics are viable.
- Enter a target monthly profit in the Target Profit section to see how many additional units above break-even you need to sell to hit your profit goal.