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Compliance

AI Person Photo Tagging

Product photos with photorealistic AI-generated people must carry the contains-synthetic-performer disclosure tag, or the listing risks suppression or a fine. Import in bulk, tag with one click, export and relist.

Local only, no uploadPixels untouchedAlready-tagged files skippedExceptions flagged separatelyLeaving clears everything
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Import product photos with AI-generated people and write Amazon's disclosure tag in one click.
Everything stays on this device.

Starting July 2026, under New York State's Synthetic Performer Disclosure Act and related FTC guidance, Amazon requires that any main image, image gallery photo, or A+ content that shows a photorealistic AI-generated person (including AI models or bystanders in the background) carry a disclosure tag in the image file — otherwise the listing risks a policy notice or suppression, with fines up to $5,000 per violation that add up quickly across multi-SKU catalogs.

Where does the tag live, and will shoppers see it?

The tag is written into the image's metadata (technically the dc:subject field of its XMP data, with the keyword contains-synthetic-performer) — invisible to shoppers, with no on-image text or watermark. Amazon's systems read it and automatically show shoppers an "includes AI-generated person" indicator, keeping your listing compliant. You don't need to tag images that only feature real people (even if AI-edited), characters from movies/TV/games, no people at all, or clearly non-photorealistic figures.

How to use the AI Person Photo Tagging tool

  1. Click "Import photos" and choose or drag in product photos with AI-generated people (whole folders are supported).
  2. Review the staged previews and click "Import".
  3. Select the photos you want to process in the list.
  4. Click "Verify & tag" to write and verify the disclosure tag locally, then "Export tagged" to download the batch.

Frequently asked questions

Will tagging blur the image or change how it looks?
No. The tag is written only into the image's metadata (hidden text inside the file) — every pixel stays byte-identical, with no re-compression and no watermark. The exported file looks exactly like the original and keeps its format.
Do I need to understand "metadata" or "XMP" to use this?
No. Import → select → click "Verify & tag" → export — four steps. The technical terms are just there for the curious; you'll never need them in normal use.
Are my photos uploaded to your servers? Could this leak my product picks?
No. Everything runs in your own browser — not a single byte of your photos leaves your computer, and no Amazon account connection is required. Close the page and everything is cleared. That's exactly why it's safer than third-party tools that require an upload.
What does "Already compliant" mean?
It means the photo already carried the disclosure tag before you imported it, so the tool verified it and skipped re-writing. It can still be exported normally, and re-importing or re-exporting it won't cause errors.
Which photos get flagged as an exception?
Non-JPEG files (only JPG/JPEG is supported right now), files that fail to load, or files that fail verification after writing are flagged as exceptions with a reason shown. Exceptions don't affect the rest of the batch — filter by "Exception" to review them together.
What's the maximum batch size?
Up to 20 images per batch for guests, or 200 once you're signed in. The import dialog shows "N more allowed" in real time.

This calculation is just the input — see the full workflow

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