Research: 43% of North American Consumers Abandon Purchases Due to Hidden Costs in Cross-Border Shopping
The latest research from Landmark Global shows that 43% of North American consumers abandon their orders due to hidden tariffs and taxes in cross-border shopping. For cross-border sellers, enhancing cost transparency and logistics predictability is key to improving conversion rates.
重要な事実は何ですか？
- 143% of consumers deterred
- 2Hidden tariffs and taxes
- 3Landmark Global survey
何が起きたのですか？
A recent survey by Landmark Global reveals that 43% of North American consumers abandoned purchases due to hidden tariffs and taxes encountered in cross-border shopping. This data reflects consumers' unease in international transactions, especially as a lack of transparent cost structure makes them hesitant to follow through with purchases. This situation poses challenges for cross-border e-commerce sellers’ operational strategies, necessitating improved cost disclosure and transparency to enhance shopper confidence.
越境ECセラーにとって何を意味しますか？
Sellers should clearly display tariffs and taxes at checkout, utilizing DDP (Delivered Duty Paid) to build consumer trust and reduce abandonment rates. Top priority action: Optimize the checkout process to ensure consumers can accurately understand all costs before purchase.