Research: 43% of North American Consumers Abandon Purchases Due to Hidden Costs in Cross-Border Shopping
The latest research from Landmark Global shows that 43% of North American consumers abandon their orders due to hidden tariffs and taxes in cross-border shopping. For cross-border sellers, enhancing cost transparency and logistics predictability is key to improving conversion rates.
What are the key facts?
- 143% of consumers deterred
- 2Hidden tariffs and taxes
- 3Landmark Global survey
What happened?
A recent survey by Landmark Global reveals that 43% of North American consumers abandoned purchases due to hidden tariffs and taxes encountered in cross-border shopping. This data reflects consumers' unease in international transactions, especially as a lack of transparent cost structure makes them hesitant to follow through with purchases. This situation poses challenges for cross-border e-commerce sellers’ operational strategies, necessitating improved cost disclosure and transparency to enhance shopper confidence.
What does this mean for cross-border sellers?
Sellers should clearly display tariffs and taxes at checkout, utilizing DDP (Delivered Duty Paid) to build consumer trust and reduce abandonment rates. Top priority action: Optimize the checkout process to ensure consumers can accurately understand all costs before purchase.