2026 Guangzhou Cross-Border Fair Scheduled for June 16, Featuring 50+ Major Platforms
The 2026 China (Guangzhou) Cross-Border E-Commerce Fair will be held from June 16 to 18, gathering over 50 major cross-border platforms.
What are the key facts?
- 1Fair Dates: June 16 to 18, 2026
- 2Location: Guangzhou Pazhou Convention Center
- 3Participating Platforms: Over 50 including Amazon, TikTok Shop, Walmart
What happened?
The 2026 Guangzhou Cross-Border Fair will be held from June 16 to 18 at the Guangzhou Pazhou Convention Center, covering an exhibition area of over 50,000 square meters. This fair will showcase the supply chain, platform services, and comprehensive pilot zone industrial belts for cross-border e-commerce. The area dedicated to Amazon's Global Selling SPN service providers has been further expanded. The fair aims to provide cross-border e-commerce sellers with a one-stop solution for product selection, operations, and compliance, promoting collaboration between sellers and major platforms. As the fair approaches, several platforms will participate in promotions to create more business opportunities for sellers.
What does this mean for cross-border sellers?
Sellers can take this opportunity to engage with platform official teams face-to-face to get the latest traffic policies and operational guidance, while also accessing quality supply chain resources to optimize product selection strategies. Top priority action: Plan to attend the fair, book meeting times with major platforms, and prepare relevant materials in advance.