2026 Service Trade Fair to Launch ‘Overseas Services’ Section for the First Time
The 2026 Service Trade Fair will feature an ‘Overseas Services’ theme, including a new promotion and roadshow area, gathering financial, legal, intellectual property, and other professional service institutions to provide systematic solutions for Chinese enterprises venturing abroad. Major companies like Walmart will also participate to showcase their global endeavors.
What are the key facts?
- 1Event Dates: September 9-13, 2026
- 2Event Location: Beijing Shougang Park
- 3New Content: Overseas Services Promotion Roadshow Area
- 4Exhibiting Organizations: Over 250 including Walmart, Tencent, COSCO Shipping
What happened?
According to the Beijing Municipal Bureau of Commerce, the 2026 Service Trade Fair will be held in September in Beijing, and it will set up an ‘Overseas Services Promotion Roadshow Area’ for the first time. This area will integrate financial, legal, accounting, advertising, and other professional services, aiming to provide Chinese companies with a one-stop overseas solution from policy consultation to execution. Over 250 organizations, including Walmart, Tencent, and COSCO Shipping, have confirmed participation.
What does this mean for cross-border sellers?
Cross-border sellers should pay attention to the professional overseas services resources provided at this trade fair, particularly compliance and tax solutions for emerging markets such as ASEAN, leveraging the exhibition platform to gain insights into the latest international trade policy support.