84% of Cross-Border Consumers Say One-Click Checkout Influences Their Merchant Choice
A recent industry report shows that the payment experience has become a core factor in cross-border e-commerce conversion. 84% of consumers believe that the one-click payment feature directly influences their choice of merchants, highlighting the importance of streamlining the payment process to enhance international sales.
What are the key facts?
- 1Survey proportion: 84% of cross-border shoppers
- 2Key factor: one-click payment feature
- 3Report source: jointly published by PYMNTS Intelligence and Worldpay
What happened?
According to a report published by PYMNTS Intelligence and Worldpay, cross-border consumers have high demands for payment convenience. The report indicates that complexities in the payment process can lead to high cart abandonment rates, prompting merchants to provide localized and convenient payment solutions to seize global growth opportunities and enhance customer satisfaction and conversion rates.
What does this mean for cross-border sellers?
Cross-border sellers should prioritize payment experience, optimizing payment processes and collection methods to align with target market user habits, and simplify the checkout experience to effectively reduce cart abandonment rates and boost sales.