AliExpress Local-Warehouse Orders in Europe Exceed 50% for the First Time
Data from the first day of AliExpress’s 2026 overseas 618 promotion showed a significant improvement in localized fulfillment across key European markets. The share of orders shipped from local warehouses in Spain, France and Poland exceeded 50% for the first time, highlighting localized inventory deployment as a key trend for improving competitiveness in Europe and prompting sellers to move beyond traditional direct shipping.
What are the key facts?
- 1Statistical date: June 1, 2026, the first day of the overseas 618 promotion
- 2Key markets: Spain, France and Poland
- 3Key data: Local-warehouse orders exceeded 50% for the first time
What happened?
According to Ebrun, AliExpress launched its 2026 overseas 618 promotion on June 1. Data showed that in key markets including Spain, France and Poland, orders shipped through local European warehouses exceeded 50% for the first time, officially surpassing cross-border direct-shipping orders. This indicates that localized inventory deployment has become the platform’s mainstream fulfillment model in Europe.
What does this mean for cross-border sellers?
European customers are placing increasingly strict demands on delivery speed. Consider positioning best-selling products in overseas warehouses in advance. Local-warehouse fulfillment can improve conversion and reduce the logistics uncertainty associated with cross-border direct shipping.