Amazon 2026 Trend Report: Number of Million-Dollar Sellers Doubles
The Marketplace Pulse '2026 Amazon Trend Report' reveals that while the total number of active sellers on the platform has decreased by a quarter, the number of sellers generating over a million dollars annually has doubled. This indicates that Amazon has fully transitioned from a traffic-driven model to one of specialization and systematic operations, where reliance on single blockbuster items is becoming unsustainable.
What are the key facts?
- 1Trend: Decrease in total active sellers, growth in top sellers
- 2Data: Million-dollar sellers surpass 100,000
- 3Core conclusion: Entering a specialized operational era
What happened?
The report points to a dramatic change in the structure of Amazon sellers, with inefficient sellers being eliminated and top professional sellers benefiting from scaled profitability. Although Chinese sellers constitute a large percentage among million-dollar sellers, there is still room for improvement in income quality.
What does this mean for cross-border sellers?
Sellers should abandon the 'wide stocking' mentality and shift towards branding and refined operations, using system capabilities and data analysis to enhance core competitiveness to adapt to the centralized trend of the platform.