Amazon Cleared 750,000 Sellers in Four Years
Data shows the number of active sellers on Amazon globally decreased by approximately 750,000 over four years, a drop of over 30%. Despite the decrease in seller numbers, the platform's third-party sales continue to grow, indicating a concentration among high-quality sellers.
What are the key facts?
- 1Reduction of 750,000 active sellers in four years
- 2Decrease over 30%
- 3Sales on the platform continue to grow
- 4Increased market concentration
What happened?
Marketplace Pulse statistics reveal that the number of active sellers on Amazon dropped from 2.4 million in 2021 to about 1.65 million by the end of 2025, with a reduction of 750,000. Meanwhile, Amazon's third-party sales continue to grow, suggesting the platform is undergoing a process of elimination favoring stronger sellers.
What does this mean for cross-border sellers?
Sellers need to enhance compliance and operational quality to meet the platform's increasingly strict selection criteria.