Amazon Enforces 75-Character Limit on Non-Media Product Titles
Starting July 27, Amazon will impose a 75-character limit on non-media product titles, requiring any excess specification information to be moved to a newly added "Item Highlights" field to optimize search display.
What are the key facts?
- 1Effective Date: July 27, 2026
- 2Title Limit: 75 characters
- 3New Field: 125-character "Item Highlights"
What happened?
Amazon has updated its listing title standards, requiring non-media product titles to not exceed 75 characters. This new rule takes effect on July 27, 2026, and sellers need to be aware that if titles exceed this character limit, key specification information should be transferred to the new "Item Highlights" field, providing up to 125 characters of supplementary details. This update is believed to be aimed at optimizing search display effectiveness and enhancing the shopping experience for consumers on the platform.
What does this mean for cross-border sellers?
Sellers should immediately check and adjust existing listing titles to avoid search weight loss or automatic rewriting by the system due to excessive title length. It is also advisable to plan ahead on how to use the new field to display more key information.