Amazon FBA New Selection Program Upgrading on July 30
Amazon's FBA New Selection Program will restart and upgrade on July 30, offering larger fee waivers and wider storage fee exemptions to encourage sellers to list more new brand ASINs.
What are the key facts?
- 1Effective July 30
- 2Larger fee waivers
- 3Wider storage fee exemptions
What happened?
Amazon has officially announced that the FBA New Selection Program will restart and upgrade its benefits on July 30, 2026. Sellers will enjoy larger fee waivers and broader storage fee exemptions, while the recommendation fees for eligible new brand ASINs will also be lower. This move aims to incentivize more sellers to introduce new products to the market, enhancing sales potential.
What does this mean for cross-border sellers?
By leveraging Amazon's new program, sellers can effectively lower the costs of promoting new products. Therefore, it is recommended that sellers complete the listing and warehousing of new products early before the peak season to seize market opportunities.