Amazon Haul Annual GMV Estimated at $2 Billion
Marketplace Pulse reports that the Amazon Haul platform's annual GMV has reached $2 billion, with 97.5% of sellers coming from China, indicating high participation of cross-border sellers on this low-cost platform.
What are the key facts?
- 1Amazon Haul
- 2Annual GMV around $2 billion
- 3Chinese sellers account for about 97.5%
What happened?
According to Marketplace Pulse estimates, the annual GMV for Amazon Haul in the U.S. is around $2 billion, with about 3,287 sellers registered, of which approximately 97.5% are based in China. During Prime Day, the platform further expanded its supply of low-priced products.
What does this mean for cross-border sellers?
Amazon Haul has become a key channel for Chinese sellers targeting the low-cost market. Sellers should pay attention to the platform's product selection strategies and pricing competition rules.