Amazon Haul Annual GMV Estimated at $2 Billion
Industry analysis indicates that Amazon’s low-price platform Amazon Haul has reached an estimated annual GMV of $2 billion, with sellers heavily concentrated in China, suggesting that Amazon’s defensive strategy against platforms such as Temu in the low-price segment is beginning to show results.
What are the key facts?
- 1Estimated annual GMV: $2 billion
- 2Number of sellers: Approximately 3,287
- 3Share of Chinese sellers: Approximately 97.5%
What happened?
Marketplace Pulse estimates that Amazon Haul’s annual GMV in the US is approximately $2 billion, with about 3,287 sellers and Chinese sellers accounting for 97.5%. The platform further expanded its supply of low-priced goods during Prime Day, attracting significant consumer attention. As low-priced products become increasingly popular, Amazon Haul is emerging as an important market competitor. Sellers are increasing their investment in low-price strategies, which may help improve their market share.
What does this mean for cross-border sellers?
Competition in the low-price cross-border segment is intensifying. Sellers should monitor Amazon’s low-price strategy and assess whether their supply chains are competitive on low-price platforms.