Amazon Haul's Annual GMV Estimated at $2 Billion
Marketplace Pulse data shows that Amazon's low-price platform Amazon Haul has achieved an annual GMV of $2 billion, with the vast majority of sellers being Chinese, showcasing Amazon's strong competitiveness in the low-price sector.
What are the key facts?
- 1Annual GMV of approximately $2 billion
- 2About 3,287 registered sellers
- 397.5% of sellers are from China
What happened?
Amazon Haul currently has about 3,287 registered sellers, of which 97.5% are Chinese sellers. The estimated annual GMV has reached $2 billion, with further expansion of low-price merchandise supply during Prime Day.
What does this mean for cross-border sellers?
Amazon Haul has become an important low-price channel for Chinese sellers going global; sellers should pay attention to the traffic benefits and selection strategies on this platform.