Amazon Invests $11.6 Billion to Upgrade European Logistics and Unveils AI Warehouse Robot
Amazon announced an $11.6 billion investment in modernizing logistics centers in Europe. The new-generation Proteus robot can handle warehouse logistics and be dispatched through natural-language instructions without complex programming, supporting faster delivery across the region.
What are the key facts?
- 1Investment: $11.6 billion, approximately €10 billion
- 2Core technology: Next-generation Proteus mobile robot
- 3Upgrades: Natural-language instructions and operation across the entire warehouse
- 4Deployment: First half of 2027 in Europe
What happened?
At its “Delivering the Future” event in London, Amazon showcased the next-generation Proteus robot. Unlike the previous model, which operated only at docks, the new robot can move across warehouse floors and understand natural-language instructions, automatically planning task priorities and routes. The investment is part of Amazon’s $11.6 billion European logistics upgrade plan, aimed at accelerating international delivery through robotics and automation.
What does this mean for cross-border sellers?
Improved Amazon logistics efficiency could further strengthen its delivery-speed advantage. Sellers should monitor logistics policy changes across Amazon’s European marketplaces and use its automated warehousing capabilities to optimize inventory turnover.