Amazon Reports on 20 Years of FBA Operations
Amazon says FBA has built a global fulfillment network, processing more than 80 billion seller products cumulatively and tens of millions of items daily.
What are the key facts?
- 1FBA began in 2006 with seven fulfillment centers and five sellers
- 2FBA has processed more than 80 billion seller products cumulatively
- 3Tens of millions of seller items move through FBA daily
- 4FBA services include fulfillment, customer service, and returns processing
What happened?
Amazon published a feature on September 22, 2026, marking the 20th anniversary of FBA. Amazon said FBA began in 2006 with seven fulfillment centers and five sellers and has grown into a global fulfillment network. It has processed more than 80 billion seller products cumulatively, with tens of millions of seller items moving through the network each day.
The company said FBA’s value includes not only storage, picking, packing, and delivery, but also customer service, returns processing, and faster delivery speeds. Same-day and even half-day services are expanding, and delivery-related operations within one day are expected to cover billions of products this year alone.
The announcement is not a fee adjustment or new-rule notice. However, sellers relying on FBA to enter the US, European, and Japanese markets still need to plan their supply chains around inventory positioning, storage capacity, replenishment cycles, peak-season inbound deadlines, and cross-border transportation costs. FBA can lower the barriers for small and medium-sized sellers to use overseas warehousing and last-mile delivery, but excess inventory, long-term storage fees, peak-season surcharges, and EU import-compliance responsibilities may still affect margins.
What does this mean for cross-border sellers?
FBA’s global fulfillment, customer service, and returns-processing capabilities continue to help sellers enter the US, European, and Japanese markets. However, inventory positioning, storage capacity, replenishment cycles, transportation costs, and import compliance directly affect margins. Include peak-season inbound timing and inventory turnover in supply-chain planning to avoid excess inventory, long-term storage fees, and peak-season surcharges.
What should sellers do now?
- 1This week, record current inventory, replenishment cycles, and peak-season inbound deadlines for active US, European, and Japanese FBA SKUs; generate market-specific replenishment plans and mark each item with data requiring confirmation.Restock planner
- 2This week, export active-SKU inventory and sales for US, European, and Japanese FBA stores; use inventory turnover calculations to identify slow-moving products and create a handling list for replenishment, promotion, or clearance.Inventory turnover