Amazon surpasses Walmart with 47% market share in the US
J.P. Morgan's latest data shows that Amazon has officially surpassed Walmart to become the largest retailer in the U.S., holding approximately 47% of the e-commerce market share. It is projected that by 2026, Amazon's gross merchandise value (GMV) in the U.S. will reach $593 billion, surpassing Walmart's $573 billion.
What are the key facts?
- 1Amazon U.S. market share 47%
- 22026 Amazon US GMV projected at $593 billion
- 3Walmart US GMV projected at $573 billion
What happened?
J.P. Morgan released new data indicating Amazon's market share in the U.S. has reached 47%, with GMV expected to hit $593 billion, surpassing Walmart's $573 billion, making it the largest retailer in the U.S.
What does this mean for cross-border sellers?
The position of Amazon as a core channel is further solidified. Sellers should increase their resources on the Amazon platform while exploring differentiated competitive opportunities on Walmart and other platforms.