Amazon's Discount Platform Amazon Haul Annual GMV Estimated at $2 Billion
Industry analysis shows that Amazon's discount platform Amazon Haul has an annual GMV of $2 billion, with a high concentration of sellers from China, indicating that Amazon's defensive strategy in the low-price sector against platforms like Temu is showing early results.
What are the key facts?
- 1Estimated annual GMV: $2 billion
- 2Number of sellers: About 3,287
- 3Percentage of Chinese sellers: About 97.5%
What happened?
Marketplace Pulse estimates that Amazon Haul's annual GMV is around $2 billion in the U.S., with about 3,287 sellers, of which 97.5% are Chinese sellers. The platform further expanded its supply of low-priced goods during Prime Day, attracting a large number of consumers, especially as low-priced products become increasingly popular in the market. Amazon Haul is becoming an important market competitor. Increasing investment in low-price strategies could help sellers improve their market share.
What does this mean for cross-border sellers?
Competition in the low-price cross-border market is intensifying; sellers need to pay attention to Amazon's layout in the low-price market and assess the competitiveness of their supply chain on discount platforms.