Amazon's GMV Exceeds Walmart, Becoming the Largest Retailer in the U.S.
According to a recent research report, Amazon's GMV in 2025 has officially surpassed Walmart, making it the largest retailer in the U.S. Amazon holds a significant advantage in expedited delivery items and various core consumer categories, demonstrating its increasing dominance in the e-commerce field.
What are the key facts?
- 1Data source: JPMorgan, PYMNTS Intelligence
- 2Key metric: GMV (Gross Merchandise Volume)
- 3Leading categories: Sporting goods, books, music, consumer electronics, home goods, apparel
- 4Healthcare category: Amazon leads by a slim margin of 0.1%
What happened?
Research data from JPMorgan and PYMNTS Intelligence indicates that Amazon's gross merchandise volume (GMV) executed in 2025 has surpassed Walmart, officially making it the largest retailer in the U.S. The research shows that Amazon excels in categories such as sporting goods, books, music, consumer electronics, home goods, and apparel, with healthcare products also surpassing Walmart by a slim margin of 0.1%. This change indicates a persistent shift in consumer shopping habits towards online and expedited delivery services.
What does this mean for cross-border sellers?
Sellers should continuously monitor traffic distribution and category performance on the Amazon platform to adjust marketing strategies in line with market trends. Leveraging Amazon's robust logistics network can further enhance product conversion rates and sales volumes.