Amazon's GMV Surpasses Walmart, Becomes Largest Retailer in the U.S.
According to several research reports, Amazon's gross merchandise volume (GMV) has officially surpassed Walmart within 2025, becoming the largest retailer in the U.S. Amazon maintains a significant lead in electronics, home goods, and apparel categories, achieving a slight overtake in the healthcare category.
What are the key facts?
- 1Data Source: JPMorgan, PYMNTS Intelligence
- 2Timeline: By 2025
- 3Leading Categories: Sporting goods, books, electronics, home goods, apparel
What happened?
According to the latest research from JPMorgan and PYMNTS Intelligence, Amazon's gross merchandise volume (GMV) has officially surpassed Walmart within 2025, becoming the largest retailer in the U.S. Amazon holds a significant market lead in categories like sporting goods, books, consumer electronics, furniture, and apparel, and has even achieved a slight overtake in the healthcare sector. This change reflects the rapid growth of online consumption for delivery-type products, indicating a shift in consumer shopping habits.
What does this mean for cross-border sellers?
With Amazon solidifying its position as the largest retail platform in the U.S., sellers should continue to deepen their engagement in the Amazon ecosystem, while also being aware of Walmart's competition in the omnichannel and grocery sectors, adopting a multi-platform strategy.