Amazon’s “Second Chance Deal Days” Returns to Multiple Markets in Europe and the Americas
Amazon launched “Second Chance Deal Days” in Europe, the United States, Mexico, and Brazil, offering returns and refurbished products at discounts of up to 50%.
What are the key facts?
- 1August 28, 2026
- 2Europe, the United States, Mexico, and Brazil
- 3Up to 50% off
- 4Returned products
- 5Refurbished products
What happened?
On August 28, 2026, Amazon announced the return of “Second Chance Deal Days,” covering markets including Europe, the United States, Mexico, and Brazil. The event offers consumers processed returned products and refurbished products.
Amazon said that participating products include quality-verified returned products and refurbished products, with discounts on some products reaching up to 50%. Consumers can view and purchase participating products on Amazon platforms in the relevant markets.
Amazon launched the event around the resale and circular use of products, with a focus on sales arrangements for returned and refurbished products. The officially announced scope includes Europe, the United States, Mexico, and Brazil; specific products and discount information are subject to the pages displayed in each market.
What does this mean for cross-border sellers?
Amazon is placing returned and refurbished products into more clearly defined promotional scenarios, so sellers can no longer treat returns solely as warehouse losses. Unclear grading, inspection, and repackaging standards can hinder resale and weaken the price competitiveness of similar products in platform promotions. Highest-priority action: audit refurbishable inventory this week and consistently record grade, defects, and packaging condition.