Amazon's U.S. Site Experiences Continued Order Decline After Prime Day
This year's Amazon Prime Day was moved to late June, resulting in a seamless connection between the sales event and Independence Day, leaving the market without a regular recovery window. Sellers generally report a significant drop in order volume post-event, anticipating a sales rebound only by mid to late July.
What are the key facts?
- 1Prime Day event dates: June 23-26
- 2Significant drop in orders post-event
- 3Independence Day holiday did not lead to noticeable rebound in spending
What happened?
Due to the early sales event and the Independence Day holiday, as well as distractions from the World Cup, Amazon sellers in the U.S. are facing a sustained decline in order volumes post-Prime Day. Industry suggestions recommend that sellers monitor return rates and cash flow, avoiding undue price reductions or cuts to advertising budgets.
What does this mean for cross-border sellers?
During the consumption slump post-event, sellers should focus on managing returns and inventory turnover, avoiding excessive advertising costs during the downturn.