Austria's E-commerce Sales Expected to Reach €11.5 Billion by 2025
Austria's B2C e-commerce sales are expected to reach €11.5 billion by 2025, with a year-on-year growth of 9.5%. Amazon maintains the lead with a 29.6% market share, while Temu surpasses Zalando with a 5.6% share due to its low-price strategy.
What are the key facts?
- 1Austria
- 22025
- 3€11.5 billion
- 4Amazon leads
- 5Temu share 5.6%
What happened?
Austria's e-commerce market is expected to perform strongly in 2025, with total sales reaching €11.5 billion, a year-on-year growth of 9.5%. Among this, Amazon holds 29.6% of the market share, continuing to lead the industry. The emerging platform Temu has rapidly grown and now surpasses the local e-commerce veteran Zalando with a 5.6% share, reflecting the intense competition in the market and consumers' preference for low-priced products.
What does this mean for cross-border sellers?
The European market's acceptance of low-price strategies remains high. When planning to enter the European market, sellers must balance price competitiveness with brand value to compete against emerging platforms like Temu. Ignoring pricing strategies may lead to a competitive disadvantage. The highest priority action: immediately analyze market dynamics to ensure pricing strategies align with market trends.