Chengdu's Cross-Border E-commerce Transaction Volume Exceeds 100 Billion, Transitioning to Branding
Chengdu's cross-border e-commerce industry has achieved leapfrog development in recent years, transitioning from traditional OEM to branding and solution exports. Through improving the industrial ecosystem and cultivating characteristic industrial belts, Chengdu has become a digital trade hub in Western China.
What are the key facts?
- 1Chengdu cross-border e-commerce transaction volume of 140 billion yuan (2025)
- 2Annual growth rate over 20%
- 3Registered enterprises exceed 4,100
What happened?
The 2026 Amazon Global Selling seller conference for the Southwest region was held in Chengdu. Data shows that Chengdu's cross-border e-commerce transaction volume grew from 70 billion yuan in 2021 to 140 billion yuan in 2025. Local enterprises are gaining pricing power by establishing their own brands and providing differentiated solutions.
What does this mean for cross-border sellers?
The cross-border e-commerce ecosystem in inland regions is becoming increasingly mature, allowing sellers to leverage regional advantages to shift from simple price competition to brand-oriented operations.