China's Cross-Border E-Commerce Shoppers Reach 140 Million in First Half of 2026
Chinese customs data shows robust performance in cross-border e-commerce in the first half of 2026, with shopper numbers reaching 140 million and significant growth in overseas warehouse export models, indicating the industry's resilience.
What are the key facts?
- 1140 million shoppers in the first half
- 2Overseas warehouse export growth of 3.3 times
- 32.84 trillion yuan import/export volume by 2025
What happened?
The General Administration of Customs of China released data indicating that the number of cross-border e-commerce shoppers reached 140 million in the first half of the year. The business of overseas warehouses grew 3.3 times, becoming a new engine for cross-border e-commerce growth. Additionally, it is expected that by 2025, the total import and export volume of China’s cross-border e-commerce will reach 2.84 trillion yuan, indicating a strong growth momentum in the industry. These data suggest that China's cross-border e-commerce market is gradually maturing and attracting more consumers.
What does this mean for cross-border sellers?
The overseas warehouse model has become a mainstream trend. Sellers should increase investments in overseas warehouse layouts to enhance competitiveness. Rapid growth in the cross-border market should not be overlooked; failing to adjust strategies could lead to disadvantages in competition. Top priority action: Assess and optimize logistics strategies for overseas warehouse integration this week.