China's Cross-Border E-Commerce Shoppers Reach 140 Million in H1 2026
According to Chinese customs data, the number of cross-border e-commerce consumers in China reached 140 million in the first half of 2026. Exports through overseas warehouses increased by 3.3 times, indicating rapid maturation of the cross-border e-commerce logistics fulfillment model.
What are the key facts?
- 1Consumer scale: 140 million (H1 2026)
- 2Overseas warehouse exports: Increased by 3.3 times
- 32025 trade volume: 2.84 trillion RMB
What happened?
According to data from the General Administration of Customs of China, the number of cross-border e-commerce consumers reached 140 million in the first half of 2026. Cross-border e-commerce continues to grow as a new driver of foreign trade, with exports via overseas warehouses increasing by 3.3 times, reflecting significant acceleration in the establishment of overseas fulfillment networks by cross-border sellers.
What does this mean for cross-border sellers?
The overseas warehouse model has become the mainstream trend for cross-border exports. Sellers should prioritize the establishment of overseas warehouses to enhance logistics timeliness and consumer experience.