China's Cross-Border E-Commerce Users Reach 140 Million in First Half of 2026
According to the latest data from the General Administration of Customs of China, the number of cross-border e-commerce users in China reached 140 million in the first half of 2026. Notably, export business via overseas warehouse models has shown strong performance, growing 3.3 times, reflecting significant achievements in logistics infrastructure deployment in China's cross-border e-commerce.
What are the key facts?
- 1Statistical period: First half of 2026
- 2User scale: 140 million
- 3Overseas warehouse exports: Growth of 3.3 times
What happened?
Sun Meijun, an official from the General Administration of Customs of China, stated at a press conference that the number of cross-border e-commerce users in China reached 140 million in the first half of 2026. The rapid growth of new cross-border e-commerce formats, particularly the overseas warehouse export sector which increased by 3.3 times year-on-year, has become an important driver of foreign trade growth.
What does this mean for cross-border sellers?
The overseas warehouse model has become a core competitive advantage in cross-border exports; sellers should increase investments in overseas warehousing and localized delivery to enhance delivery timeliness and user experience.