China's Cross-Border E-Commerce Users Reach 140 Million in H1 2026
In the first half of 2026, China's cross-border e-commerce market continued to grow, with users reaching 140 million. Notably, the overseas warehouse model performed strongly, with export volumes increasing by 3.3 times year-on-year, demonstrating the significant role of cross-border logistics and warehousing in driving export growth.
What are the key facts?
- 12026 H1 user count 140 million
- 2Overseas warehouse export value growth 3.3 times
- 32025 cross-border e-commerce total import and export value 2.84 trillion yuan
What happened?
According to data from the General Administration of Customs of China, the number of users on cross-border e-commerce platforms reached 140 million in the first half of 2026. The overseas warehouse export business saw significant growth, expanding to 3.3 times its previous scale. Statistics show that the total import and export value of cross-border e-commerce in 2025 was 2.84 trillion yuan, a year-on-year increase of 4.8%. This indicates that the activity level and market potential of cross-border e-commerce are continuously improving, driving the development of related industries. As the user base grows, market competition in cross-border e-commerce is becoming increasingly fierce, and sellers need to better grasp market dynamics.
What does this mean for cross-border sellers?
Overseas warehouses have become a core infrastructure to enhance cross-border competitiveness; sellers should prioritize establishing overseas warehouses to meet logistics timeliness requirements.