China's Cross-Border E-Commerce Users Reach 140 Million in H1 2026
Data from China Customs shows that in the first half of 2026, the number of cross-border e-commerce users in China reached 140 million, with overseas warehouse exports increasing by 3.3 times, highlighting the continuous growth potential of this new business model.
What are the key facts?
- 1Number of users in H1 2026: 140 million
- 2Growth in overseas warehouse exports: 3.3 times
- 3Total import and export volume by 2025: 28.4 trillion yuan
What happened?
Data released by China Customs indicates that cross-border e-commerce user numbers in China reached 140 million in the first half of 2026, reflecting rapid market development. Additionally, overseas warehouse exports surged by 3.3 times, enhancing logistics efficiency and promoting the growth of cross-border trade. It is projected that by 2025, the total import and export volume will reach 28.4 trillion yuan. Cross-border e-commerce is becoming an increasingly important part of China’s foreign trade and an essential driver of future economic growth.
What does this mean for cross-border sellers?
The overseas warehouse model has become the mainstream trend for cross-border exports. Sellers should consider using overseas warehouses to enhance logistics efficiency and competitiveness. Prioritizing user experience and optimizing the supply chain will better meet the rapidly growing user demands.