Chinese Sellers Comprise 55.9% of Top Sellers on Amazon US Site
Recent data shows that the proportion of Chinese sellers among the top sellers on Amazon's US site continues to rise, yet US-based brands still dominate in average order value and GMV contribution, indicating that branding and high-value products remain key to future competition.
What are the key facts?
- 1Percentage of Chinese Sellers: 55.9%
- 2Retention Rate of Top Sellers: 68.6%
- 3GMV Contribution: US Sellers Contribute 65.3%
What happened?
As of July 2026, 55.9% of the top 10,000 sellers on Amazon's US site are Chinese sellers. Although they dominate in numbers, US sellers account for 65.3% of the transaction volume produced by the top sellers, with their average order value being approximately twice that of Chinese sellers, highlighting the local brands' dominance in the high-end market.
What does this mean for cross-border sellers?
Sellers should avoid falling into low-price competition and leverage supply chain advantages to extend into branding and high-value SKUs to enhance profit margins.