eBay Completes Depop Acquisition and Raises 2026 GMV Growth Forecast to 12.5%
After completing its acquisition of Depop, eBay raised its full-year 2026 GMV growth forecast to 12.5% as the integration of its online resale businesses continues.
What are the key facts?
- 112.5% growth forecast
- 2Depop acquisition completed
- 32026 GMV guidance
What happened?
MarketScale reported that eBay has completed its acquisition of Depop. The transaction took place against a backdrop of continued consolidation in the online secondhand resale market. The report incorporated Depop into eBay’s business strategy and mentioned synergies between the related businesses.
After completing the acquisition, eBay raised its full-year 2026 forecast for gross merchandise volume, or GMV, growth to 12.5%. This forecast represents eBay’s latest assessment of growth in the platform’s 2026 transaction scale, and the report linked it to the integration trend in online resale businesses.
The report focused on two pieces of information: first, that the Depop acquisition had been completed; and second, that eBay’s forecast for full-year 2026 GMV growth had reached 12.5%. The report did not provide detailed operating arrangements following Depop’s integration, regional breakdowns, or the absolute GMV amount corresponding to the growth forecast.
What does this mean for cross-border sellers?
eBay’s completed acquisition of Depop and higher GMV forecast show that the platform is making secondhand and resale businesses a growth priority. Sellers offering only standardized new products may miss traffic allocation toward differentiated and scarce items. Highest-priority action: Review inventory this week for products suitable for resale, limited-edition positioning, or lightly used scenarios, and test titles and content messaging separately.