eBay Expands Live Shopping as eBay Live GMV Nearly Quintuples in Q2
eBay Live’s GMV grew nearly eightfold year on year in the second quarter, and eBay plans to expand live shopping into more international markets.
What are the key facts?
- 1Nearly eightfold year-on-year GMV growth
- 2eBay Live
- 3Second quarter of 2026
What happened?
eBay discussed the performance of its live-shopping business during its second-quarter earnings call. The platform said that eBay Live’s gross merchandise value grew nearly eightfold year on year in the second quarter of 2026, making live shopping an important part of the business discussion.
eBay also disclosed plans to roll out this interactive shopping model in more international markets. The platform is treating live shopping as a business direction for increasing user engagement and transaction activity and will continue expanding its presence in global markets. The report noted that eBay faces competition from live-shopping and social-commerce platforms including Whatnot and TikTok Shop.
What does this mean for cross-border sellers?
eBay is moving live shopping from an experimental business into more markets, creating new opportunities for sellers who can explain, interact, and close sales in real time. Sellers that continue to operate all products through static listings may struggle to compete in livestream conversion scenarios. Top priority: Select demonstrable products this week, prepare a short livestream, and record viewership, engagement, and transaction data.