eBay Launches $100,000 Live-Commerce Grant Program
eBay has launched the 2026 Up & Running Grants program, providing a total of $100,000 to 10 sellers, with a focus on eBay Live.
What are the key facts?
- 1May 2026
- 2eBay
- 3Up & Running Grants
- 4$100,000
- 510 sellers
What happened?
eBay officially announced the 2026 “Up & Running Grants” program, making live shopping a key area of support this year. The program is aimed at small and medium-sized businesses and sellers, and plans to provide a total of $100,000 in funding to 10 selected sellers.
According to information released by eBay, the grants will help sellers develop eBay Live-related businesses and support product demonstrations, real-time interaction, and sales activities in live-streaming settings. Key categories include collectibles, fashion, and luxury goods. eBay said the program is intended to help small and medium-sized businesses expand through funding and related resources, while further participating in the platform’s live-shopping ecosystem.
What does this mean for cross-border sellers?
eBay is using funding and resources to accelerate live commerce, giving sellers a low-cost opportunity to test a new sales environment. A common mistake is treating livestreaming as simply reposting product links without presenter communication, product-selection pacing, or interaction design, which can reduce exposure amid competition. Highest-priority action: This week, select a group of demonstrable products, prepare a short livestream script, and conduct a conversion review.