eBay Reports Q1 2026 Results: Advertising Business Performs Strongly
eBay reported its first-quarter 2026 results, with advertising serving as a core growth engine and revenue reaching $581 million. The company also confirmed its planned acquisition of Depop and highlighted investment in sustainable business, although its GAAP operating margin declined.
What are the key facts?
- 1Q1 advertising revenue: $581 million
- 2Advertising revenue equal to 2.6% of GMV
- 3First-party advertising products grew 33%
- 4Announced acquisition of Depop
What happened?
eBay’s Q1 2026 results showed strong performance from its advertising business, with total advertising revenue reaching $581 million and recording significant year-over-year growth. The company reached an agreement with Etsy to acquire Depop for approximately $1.2 billion in cash. eBay also released its first climate transition plan, targeting net-zero emissions by 2045.
What does this mean for cross-border sellers?
Growth in eBay’s advertising business may raise the cost of acquiring platform traffic. Sellers should optimize advertising strategies and improve ROI.