eBay Releases Rate Table for Live Commerce, Most Categories Dropped to 8.9%
eBay officially announced its open rate table for the live shopping feature (eBay Live). Compared to the platform's standard commission of 13.6% for non-store sellers, the rate for live commerce categories has significantly been reduced to 8.9%, aiming to attract sellers to engage in live e-commerce business through more competitive costs.
What are the key facts?
- 1eBay Live rate 8.9%
- 2Standard non-store seller rate 13.6%
What happened?
Recently, eBay released its open fee policy for the eBay Live feature, with most product categories set at a transaction commission of 8.9%, significantly lower than the standard 13.6% rate for non-store sellers. The implementation of this new rate will allow more sellers to participate in live commerce at a lower cost, which is crucial for enhancing their competitiveness and attractiveness in live broadcasts. This move is expected to increase sellers' revenue potential and stimulate overall platform sales growth, making live e-commerce gradually a new popular shopping method.
What does this mean for cross-border sellers?
With reduced live commerce costs, sellers can leverage this rate advantage to boost conversion through live broadcasts. This new policy could bring higher profits, especially with upcoming promotional events.