eBay Reports First-Quarter Results: 136 Million Active Buyers
eBay reported 136 million global active buyers and GMV of $22.197 billion in the first quarter of 2026, with collectibles and auto parts among the stronger vertical categories.
What are the key facts?
- 1136 million global active buyers
- 2First-quarter GMV of $22.197 billion
- 3Strong performance in collectibles and auto parts verticals
What does this mean for cross-border sellers?
eBay's buyer base and transaction activity continue to provide stable demand for sellers in vertical categories, particularly collectibles and auto parts. Treating the platform as a low-price listing channel can cause sellers to overlook the competitive value of authentication, category expertise, and buyer trust. Highest-priority action: Rework product titles, authentication information, and inventory groupings by category this week.