eBay Reports First-Quarter Results: Active Buyers Reach 136 Million
eBay reported 136 million global active buyers and GMV of $22.197 billion in the first quarter of 2026, with strong performance in collectibles and auto parts.
What are the key facts?
- 1136 million global active buyers
- 2First-quarter GMV of $22.197 billion
- 3Strong performance in collectibles and auto parts
What happened?
In its first-quarter 2026 financial results and marketplace update, eBay disclosed that global active buyers reached 136 million and quarterly gross merchandise volume was $22.197 billion. The company identified these figures as key indicators of marketplace performance in the first quarter and said transaction activity remained stable.
The financial results show that eBay continues to operate its marketplace around vertical categories such as collectibles and automotive parts. Collectibles, auto parts, and other specialized long-tail products remain key areas of focus. The platform also offers authentication services, including Authenticity Guarantee, to support transactions for certain products.
eBay’s marketplace update also covered buyer activity, platform fees, and seller sentiment. The company’s business information indicates that the platform is not primarily focused on broad all-category coverage, but continues to operate specialized markets with clearly defined interests and professional demand.
What does this mean for cross-border sellers?
eBay’s buyer base and transaction activity continue to provide stable demand for sellers in vertical categories, particularly collectibles and auto parts. Treating the platform as a low-price listing channel can overlook the competitive value of authentication, category expertise, and buyer trust. Highest priority: reorganize product titles, authentication information, and inventory groups by category this week.